Omni-channel, multi-channel?

Pharmaceutical industry professionals in marketing and medical affairs are contacted by agencies that offer omni-channel strategies for targeting healthcare professionals (HCPs).

But what is an omni-channel strategy?

Unfortunately most of these omni-channel strategies lack focus and impact evaluation remains cumbersome (cosmetic metrics with limited relevancy). 

For us the right questions are: What are the channels used by HCPs and for what do they use them?

Do you want to read our full reflection and discover our pragmatic approach? Download the fact sheet by completing the form below.

If you are looking for an outstanding agency with multi-channel experience, contact Ine Pauwels